Design Led

I constantly see founders struggle with the same problem: they meticulously plan features for months, ship them, and then discover that users simply don't use them. This isn't just wasted development time; it’s product clutter that eventually kills user experience. There is a better way to operate. It’s a compressed Build-Measure-Learn cycle that swaps costly assumptions for high-confidence decisions. Watch the Youtube Video with a real example here: The Problem: You're Operating in a Feature...

I’ve built 30+ of startup websites over the last 3 years. Some took two days. Some took 3 weeks. All of them followed the exact same process. This is what helped us deliver this beautifully designed landing page for Ledger in 3 weeks. Or what helped us increase the conversion rate of Timebite Branding by 350%! Most people think a good website takes forever. That it’s this endless loop of meetings, design drafts, and “alignment.” But when your process is solid, you can move as fast as your...

When was the last time you removed a feature? Hm? In the last 7 years, I’ve been part of a handful of product teams of early stage startups, and in 90% of cases, we talk about adding features, not removing them. Here’s the thing though: Removing a feature will have a big impact on your business growth, because features nobody uses add clutter and reduce the value of more useful features. It’s like furniture. Add too much and you can’t even walk around anymore. So let me show you the downsides...

Churn sucks. When only 50% of users stay, but the other 50% drop, then you know something is wrong. And you wonder what feature is missing.How you can improve your tool.Or if your idea just sucks. Very quickly, you start focusing on the 50% that churn, instead of the good 50% that love and use the product. What makes it worse: Running ads burns money. It’s already expensive to get people to sign up, and with a 50% churn rate, your expenses double. BUT, good news: You can easily reduce your...

Stripe is the gold standard of B2B software. Some people even call it Y Combinator’s biggest success story. If you’re a founder or designer…Chances are…At some point…You’ve opened Stripe… And thought: “Damn… why doesn’t our product feel like this?” But what exactly did Stripe do… That most startups didn’t? How did they take something as boring and complex as payment infrastructure… And turn it into something that feels… Fast. Clean. And somehow… enjoyable? Let’s break it down. First: Stripe’s...