I rebuilt 75 YC startup websites in Figma. All of them. Took me [X weeks] (and a lot of coffee).

And the thing is, they’re way more similar than I expected. Same sections, same order, same tricks. So here’s what they all do, plus a bit of research on why it actually works.

Don’t feel like reading? Watch it here:

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#1: One line says what it does

Almost every hero has one sentence. What it does and for who. That’s it.

You get the product before you even scroll.

The research: Nielsen Norman Group found users often leave pages within 10 to 20 seconds, and if you want minutes of their attention, your value proposition has to land within the first 10. (NN/g) Nielsen Norman Group​

To me, if your headline needs a second read, it already lost.

#2: They show the software

Real UI, right in the hero. Screenshots, short product videos, sometimes a clickable demo. 64 of 75 did this.

It says “this exists and it works” without saying it.

The research: NN/g says generic stock images get overlooked and forgotten, and that SaaS companies should show clear screenshots of their software, which is what customers often want to see anyway. (NN/g) Nielsen Norman Group​

So if your hero is a gradient blob, your buyer is looking at nothing.

#3: They show social trust even without customers

Seed stage means not many customers yet. Which is fine. They borrow trust from wherever they can:

• Customer logos (even 3 is enough)
• “Backed by Y Combinator” plus investor names
• Testimonials with a face and a job title
• Founder backgrounds, ex-Google, ex-Stripe and so on

Fun fact: In a Stanford study, 2,684 people evaluated the credibility of live websites. The thing they mentioned most was the site’s “design look,” showing up in 46.1% of comments. (Stanford / ACM) ACM Digital Library​

So trust starts before anyone reads a single logo.

#4: They answer questions with an FAQ

Most of them end with an FAQ. Pricing, integrations, setup time, data. The stuff your sales team answers ten times a week.

It kills objections before the call even happens.

To me, an FAQ is the easiest thing on your site for a chatbot to read. Real questions, plain answers.

#5: One CTA

“Book a demo” or “Get started.” One button. Repeated down the page.

All the startups in the recent batch have a call to action, but only a few of them focus on one single action.

If you give visitors several ways how to continue, they will either get lost browsing your website, or unsure about wether to book a demo or sign up or jump on a call.

Keep it clean, and let them do one thing only.

#6: Who it’s for

Sections by role or industry. For Legal, for Finance, for Ops. The buyer finds themselves on the page.

The research: According to Gartner, a typical buying group for a complex B2B solution has 6 to 10 decision makers, each bringing four or five pieces of information they found on their own. (Advertising Week, citing Gartner)​

Your site talks to a committee. Every one of them is looking for their own section.

The section most founders miss

Security. Where does the data go, who can see it, is it used for training.

Only 8 of 75 had it. Even in YC.

The research: G2’s 2026 report found IT security review is the single biggest delay between picking a vendor and buying (39%), and for enterprise buyers it’s 50%. Their advice is to treat security documentation as a closing tool. (G2)

You need to answer the security question before your buyer’s IT team asks it. Because they're gonna ask.

Quick question

What’s the one question every buyer asks you on the first call?

Just hit reply. One sentence is enough, I read every one.

Grab the file

All 75 sites I analyzed, fully editable in Figma. Free.

👉 [FIGMA LINK]​

That’s about it. Nik