The 24-week playbook for product market fit

Most AI startups selling to enterprise don’t die because the tech is bad. They die because nobody buys it. CB Insights looked at 431 VC-backed startups that shut down since 2023. Poor product market fit was a cause for 43% of them. And 20 of those were Series B or later. They raised, they had traction, and still. Over the last 3 years at my studio I worked on exactly this with Digimarc, Almetra AI, MarvelX and Siktio. Some reached PMF, some got a lot closer. And to be honest, it’s always the...