50% of web design has nothing to do with design

A lot of designers do exactly one thing: design. And then they wonder why the website doesn’t convert, doesn’t rank, and breaks the second you ship it. To me, that’s the biggest trap founders fall into when they hire “a designer.” You get something that looks nice in Figma. And that’s it. Nice. But a website needs to do a job, like an additional sales hire. And the job is to make people click, sign up, trust you, and come back. Design helps with that, for sure. But design alone doesn’t get...