Signups Don't Pay the Bills

Hey, before we start: I made a full video breaking down of all 7 steps of a SaaS funnel, from traffic to recommendation. Make sure to watch the full video here. Today I’m going deep on one step. Activation. Let’s talk about it. Signups are not activations A lot of founders celebrate signups. “We got 500 signups this month!” Cool. But how many of those people actually used the product? The average SaaS activation rate is 37.5% (Userpilot Benchmark Report). That means almost two-thirds of your...