Design Led

Building a product is hard. Most of us start by asking our users what they want, but here’s the problem: your users are lying to you. They aren’t doing it on purpose. They’re just being polite. They say they’d love a feature, but when you spend months building it, almost nobody uses it. In my latest video, I break down how Linear ignored standard startup advice to build a $1B company in a "dead" market. I dive into their specific systems for finding the truth and how they use an...

I constantly see founders struggle with the same problem: they meticulously plan features for months, ship them, and then discover that users simply don't use them. This isn't just wasted development time; it’s product clutter that eventually kills user experience. There is a better way to operate. It’s a compressed Build-Measure-Learn cycle that swaps costly assumptions for high-confidence decisions. Watch the Youtube Video with a real example here: The Problem: You're Operating in a Feature...

I’ve built 30+ of startup websites over the last 3 years. Some took two days. Some took 3 weeks. All of them followed the exact same process. This is what helped us deliver this beautifully designed landing page for Ledger in 3 weeks. Or what helped us increase the conversion rate of Timebite Branding by 350%! Most people think a good website takes forever. That it’s this endless loop of meetings, design drafts, and “alignment.” But when your process is solid, you can move as fast as your...

When was the last time you removed a feature? Hm? In the last 7 years, I’ve been part of a handful of product teams of early stage startups, and in 90% of cases, we talk about adding features, not removing them. Here’s the thing though: Removing a feature will have a big impact on your business growth, because features nobody uses add clutter and reduce the value of more useful features. It’s like furniture. Add too much and you can’t even walk around anymore. So let me show you the downsides...

Churn sucks. When only 50% of users stay, but the other 50% drop, then you know something is wrong. And you wonder what feature is missing.How you can improve your tool.Or if your idea just sucks. Very quickly, you start focusing on the 50% that churn, instead of the good 50% that love and use the product. What makes it worse: Running ads burns money. It’s already expensive to get people to sign up, and with a 50% churn rate, your expenses double. BUT, good news: You can easily reduce your...