You’re getting traffic. You’re just not getting customers.

People land on your website, look around for a few seconds, and leave.

No signup. No demo. Nothing.

I look at startup websites all day.
And after working with 50+ startups, I can tell you this: the problem is almost never the product. It’s the website.

If your conversion rate is sitting somewhere between 0 and 2%, you’re below average.

​The median landing page converts at 2.35%, and the top 10% hit 11.45% or higher.

So there’s a lot of room.
​Here are 5 things you can fix this week:

1. Fix your CTA

Most websites have a “book a demo” button, a “sign up” button, and a “contact us” button.

All on the same page.

So which one do you actually want people to click? You don’t know.

And neither do they. Pick one. One main action for the whole website.

Then turn it into a CTV. A Call to Value.
“Sign up” tells me nothing. “Set up your CRM now” tells me exactly what I get.

Put that CTV in most of your sections. And in your hero section especially. That one matters the most.

​Unbounce’s data backs this up: pages with one focused CTA convert better than pages that throw three buttons at you.

2. Make your copy about them

Most websites talk about themselves. It’s easier. You know your own company, so that’s what you write about. But to be honest, nobody cares about you. They care about their problem. So flip it around:

• “We are a CMS” becomes “We help you manage your contacts”
• “We are a team of experts” becomes “Only the best for your team”
• “Book a meeting with us” becomes “Learn how you can benefit from this”
• ​

Same message. You just changed who it’s about.

There’s an old marketing line I love: “People don’t want a quarter-inch drill, they want a quarter-inch hole.” (Theodore Levitt)

What people actually want is the result your product gives them. If you want to go deeper on this, Julian Shapiro’s landing page guide is one of the best out there.

3. Show social proof

A lot of websites look like a side project. And people don’t trust a side project with their money or their data. So show them you’re real.

• Client logos in the hero section
• Founder and team pictures, real faces build trust fast
• Any press, news mentions, or awards you’ve got

No clients yet? Get creative.

At the very least, show there’s a real business behind the product. And this stuff moves real numbers.

4. Kill the AI slop

This one’s a bit uncomfortable. A lot of AI startups have websites that look like they were made by AI. And the moment your site feels like AI, trust drops. People just won’t sign up. Here’s what usually gives it away:

• Heavy icon usage everywhere
• No real pictures
• Basic Inter font and a cheesy headline
• The same generic 3 column section everyone uses

5. Speak to the pain

If you can’t show results yet, there’s still a way to build trust. Show people you actually understand their problem. When you name the pain they’re feeling, they start believing you can fix it.

• “Hiring is hard, that’s why…”
• “Record meetings without annoying bots”
• “Keeping track of invoices sucks, so we…”

You’re meeting them right where they already are. In the frustration.

To me, that builds more trust than any long feature list.

This is basically the problem-aware stage of customer awareness. Meet people there, and the rest gets easier.

Stop burning traffic

That’s about it. Five fixes. None of them are hard. But together, they’re the difference between traffic that bounces and traffic that actually converts.

You worked hard to get people to your site. Don’t lose them on a bad website.

And if you’d rather have someone just fix it for you, that’s exactly what we do at Grauberg. We turn AI startups into brands that users and investors take seriously. You can book a call with me directly here (only 2 spots left next week)